Product Design
Logo
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When designing a logo for my website I first of all tried out using multiple websites such as Adobe and Photoshop, yet I found Canva to be the most user-friendly and I really liked their broad selection of fonts. I knew before designing my logo that I wanted it to be quite simple with a purely black and white colour scheme so it can be seen clearly on both large and small scales whilst also being versatile enough for it to be displayed on websites, social media, posters etc.
My main inspiration comes from modern tattoo shop logos as they are also often very simplistic which is what I am striving for. In previous projects I have attempted to incorporate photography symbolism, such as cameras, into my logo but I thought it looked quite cliché as many photographers tend to have the same idea to point that it is overused.
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​With my first logo (1) I liked the way in which the words 'photography' formed a circle, similarly to a camera lens, yet the found was too decorative for me and had poor legibility. I incorporated the circle element into my next logo (2) with a font that had better readability and improved the circle to be bigger but I thought that it also disrupted the direction in which you read the text as you have to again look back up to finish reading rather than it flowing cohesively downward. Moving forward I decided to make my logo (3) more concise into just initials although I did like it the font, it didn't feel unique enough which led me to making it more bold and blocky (4). Throughout the creation of my logo I realised that I would rather display my full name rather than initials as my name is quite short anyways, in doing so I also incorporated some stars to add personality and decoration to my logo (5). Following this I continued to keep the stars and same layout while exploring what fonts I felt fitted (6). In my second to last logo (7) I kept the previous font of the small text and tried another alternative font for the main text which I ended up really liking but I thought it was a little too difficult to read, leading me onto my final logo (8). I am happy with my final outcome because it is a clear legible font that works well on any scale that also adds personality to the overall look.
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Stickers
To aid promoting my project and photography in general I decided to create stickers displaying my Instagram handle. Promoting my work through stickers is a more casual form of advertisement rather than traditional adverts. Stickers can be placed in public or on personal items, broadening my audience reach as it makes it easier for people to find and follow me.
When creating my sticker I used Photoshop to execute my design. As I had already made my logo for my website I used the same font and colour scheme to create a continuity in my branding. I added a black background then tried different sizes of text on top. I found that making my text big and bold would be beneficial as it is very legible and eye-catching. Once printed onto a sheet, I cut them up and now they're ready to be handed out to promote my photography.
Poster
To promote my photography I plan to create a poster that somewhat mirrors the visual style of early 2000s media. Taking inspiration from old band posters and print ads from that era, I will use grainy textures and retro fonts to help me enhance the nostalgic feeling.
By taking inspiration from 2000s media I can instantly communicate to the viewer the theme of nostalgia before they even see my photography. I aim for my poster design to feel familiar and emotionally resonant whilst clearly referencing this era. Overall, my design choices will make make my project cohesive, stylistically.
Mock-up 1
Mock-up 2
Using Canva I created these two mock ups of my poster ideas. I found that my first draft (left) had too bright of a colour scheme and was not cohesive with the overall aesthetic of my project and photography. My final mockup (right) fitted the theme of my project more and was more easy on the eye.
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By taking what I learnt in Canva I transferred my ideas to Photoshop. I used this photo for my poster to promote my project as I feel that it encapsulates the overall subject matter and theme. I added a shadow to the main subject of the ice-cream to make the poster more overall visually dynamic.
I also thought a border looked nice on it as it added layers to the image whilst also loosely resembling a polaroid, tying in with nostalgia as it used to be a main form of photography in the 2000s. Using a website to QR code generator I inserted a QR code in the bottom right of my poster to ensure that it's easier for people to access my website rather than simply displaying a link. If I were to print my poster I would either print it size A5 or A4.
Final Outcome
